Pricing a website is similar
to pricing a house. Imagine going to a home builder
and telling him "I need you to build me a
house." He would then proceed to ask you
a series of detailed questions regarding your
needs for a new home and your budget.
The most important question may be regarding your
choice of floor plans which can vary dramatically,
and the price depends on many variables. Do you
want a modest 2-3 bedroom home in a decent subdivision?
Or how about a luxury mansion by the golf course
and the lake? Are you looking for a home in a
good school district, or do you need a retirement
home, vacation home or a combination of both?
Then there are always various options which can
be added such as a swimming pool or spa, additional
rooms such as a library, music room, designer
touches, etc. All of these add to the price of
the home.
This analogy can help you understand how web development
works.
Just like the investment of time and money you
would make when designing your home, the investment
you make in your web site development project
depends upon its complexity. In web design, the
elements range from the level of visual sophistication
to the type of programs you require on the site.
There are hundreds of variables that will affect
the cost of your project, but ultimately what
it comes down to is time and materials. The more
time and/or materials it takes, the more your
project will cost. As with homebuilding, it is
helpful to begin with the end in mind. When thinking
about the completed web site you will require,
here are ten things to consider:
What are
your needs and goals? What do you expect
the website to accomplish for you?
Do you already have
an established business with its own unique
brand and identity, or will the website
content be conveying this to prospective
clients for the first time
Do you need the site
to serve as a "brochure" or informational
website only, or will you need a more interactive
design?
What are the needs and
expectations of your site visitors, customers
and clients?
What do you require
in terms of functionality in the website
(i.e., ecommerce shopping carts and real
time credit card processing, databases,
advanced programming, etc.)?
What is your budget
for the website? Have you established a
budget?
Do you want all the
bells and whistles of the larger more well-funded
websites?
Will your website be
database-driven?
Do you need a CMS (content
management system) so you can add your own
information and update the site and pages
yourself?
Do you need dedicated
hosting (for larger sites with numerous
custom programs and dynamic content delivery
and interaction) or will shared hosting
suffice?
The cost for a website is
determined to a large degree by what you can afford
to spend. The complexity, size, and needs play
an important role as well as the level of expertise
and experience of the design team.
Generally speaking, the more you spend on your
website, the more website you will get for your
money, an obvious statement but true none-the-less.
Additionally an important component, beyond the
scope of this article, addresses the promotion
and marketing of your site. The best project in
the world isn’t likely to be successful
if no one knows.
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